OUR EXPERTISE

Culture in territorial development

Territorial marketing has emerged as an important element for successful companies, cultural institutions, and products.  Both in Italy and abroad, territorial marketing success stories have led to the proliferation of many poorly conceived and underdeveloped attempts at brand enhancement. 

In order to face regional challenges and the complexities of the day, it is essential to develop culturally inclusive marketing ideas that are consistent with the genius loci.  Cultural investment is not only an element of competitive advantage, but a means for territorial transformation.  A line of thought which expanded and followed leads to new possibilities for the education and relational development of communities, a heightened awareness of the quality of our lives and our environments, and the development of new skills and economic opportunities.